Friday, September 4, 2009

birthday freebies

Hungry for more than just a call from Aunt Pearl on your birthday this year? With a little planning, you can live it up on your special day — without spending a dime. Many businesses offer free birthday treats, from free flan, pizza, ice cream and burgers to beauty products and services. Even Disney joined the action this year with a complimentary trip to the House of Mouse. With the economy in a coma and your friends being unemployed and all, freebies might be the only birthday gift you can count on this year. Local marketing experts say birthday freebies are just good business, especially in these tough times.

"The companies get word of mouth out of it," said Don Capone, owner of Media Rockett, a small-business consulting service in Tampa. "It's just self-promotion. It's a kind of schmoozing. It's for someone to say, 'We got something for free from this company and isn't that nice.' " Most businesses require patrons to sign up for a membership or purchase something in order to get the freebies, so call ahead before you go.

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